Knowing when to post on social media can make a noticeable difference in how people interact with your content. In 2025, with users balancing multiple platforms, short attention spans, and constant algorithm changes, timing remains one of the few things you can control.
While the right time to post depends on your audience and niche, patterns have emerged that can guide your content schedule. This article breaks down the latest insights by platform to help you reach people when they’re most likely to be online.
Why timing matters
Social media platforms are driven by attention, and attention is limited. Most users check their feeds at specific times, whether during morning routines, lunch breaks, or late-night scrolling. If your content shows up when your audience is already online, it has a better chance of getting seen, engaged with, and shared.
On the other hand, posting at off-hours might result in good content being buried before anyone has a chance to interact with it. Knowing your audience’s habits and posting accordingly isn’t about chasing trends—it’s about giving your content a fair shot at visibility. It also helps you post less often, with better results.
Related article: The Complete Guide to Social Media Strategy
Facebook still plays a role in people’s daily routines, especially in the mornings. Many check it while drinking coffee, commuting, or before work starts.
- Best time: Monday at 5:00 a.m.
- Why: Posts shared early have a better shot at staying visible longer throughout the day.
- Other good days: Tuesday at 5:00 a.m. and Thursday at 7:00 a.m.
- Best day overall: Wednesday tends to show strong and steady engagement.
- What to avoid: Sunday—it’s often the quietest, especially after 10:00 a.m.
Instagram users lean into the platform later in the day. It’s rarely the first app opened in the morning, but it’s often checked during breaks or evenings.
- Best time: Monday at 3:00 p.m.
- Why: Afternoon scrolls are common during work breaks or school downtime.
- Other strong days: Friday afternoons and Saturday evenings around 6:00 p.m.
- Best day overall: Friday sees consistent interaction.
- Low points: Very early mornings (before 8:00 a.m.) don’t usually get much traction.
X (Twitter)
X remains a go-to app for news, commentary, and short updates. Most people check in before their day picks up.
- Best time: Wednesday at 9:00 a.m.
- Why: Users are looking for headlines, opinions, and trends early.
- Other good windows: Monday and Tuesday, from 8:00 to 10:00 a.m.
- Best day overall: Midweek—especially Wednesday
- When to skip: Late afternoons and weekends tend to see slower activity unless something major is happening.
LinkedIn follows a work-based rhythm. Most users check it with a professional mindset—before their day starts or after it winds down.
- Best time: Tuesday at 8:00 a.m.
- Why: Professionals browse before meetings, emails, or tasks begin.
- Also try: Wednesday and Thursday mornings between 8:00–10:00 a.m.
- Best overall days: Tuesday, Wednesday, Thursday
- Avoid: Weekends and Mondays—either too quiet or too hectic for work-related content.
TikTok
TikTok thrives when people have time to watch, not just scroll. That means evenings during the week and late mornings on weekends.
- Best time: Friday between 7:00 and 10:00 p.m.
- Why: People are off work, ready to relax, and more likely to binge on content.
- Other great slots: Weekday evenings (after 7:00 p.m.), Saturday and Sunday mornings (9:00–11:00 a.m.)
- Best days: Friday and Saturday
- Weaker spots: Midday during the workweek, when attention spans are shorter.
Threads
Threads tend to mirror Twitter’s patterns but on a smaller scale. Short posts do better early in the day or late at night.
- Best time: Wednesday at 7:00 a.m.
- Why: Users tend to check in quickly during their morning scroll.
- Also try: Monday to Thursday between 7:00–9:00 a.m.
- Unexpected peak: Thursday at 11:00 p.m., possibly from late-night users.
- Less ideal: Sunday after 10:00 a.m.—engagement usually tapers off.
Quick Reference Table
| Day | X (Twitter) | TikTok | Threads | |||
|---|---|---|---|---|---|---|
| Monday | 5:00 AM | 3:00 PM | 8–10 AM | Low | 7–10 PM | 7–9 AM |
| Tuesday | 5:00 AM | 3:00 PM | 8–10 AM | 8–10 AM / 5–6 PM | 7–10 PM | 7–9 AM |
| Wednesday | 5:00 AM | 3:00 PM | 9:00 AM | 8–10 AM / 5–6 PM | 8–10 PM | 7:00 AM |
| Thursday | 7:00 AM | 3:00 PM | 9:00 AM | 8–10 AM / 5–6 PM | 8–10 PM | 7–9 AM / 11:00 PM |
| Friday | 9:00 AM | 3:00 PM | 8:00 AM | 8–10 AM | 7–10 PM | 7–9 AM |
| Saturday | 7:00 AM | 6:00 PM | 7–9 AM | Low | 9–11 AM | 7:00 AM |
| Sunday | 7:00 AM | 6:00 PM | 7–9 AM | Low | 9–11 AM | 1 AM / 7–9 AM |
The best time to post on social media
At the end, this is the best time for every platform, but other times are also important
Conclusion
Posting at the right time doesn’t replace strong content, but it increases the chance your audience will see it. These time slots aren’t rigid rules—they’re starting points.
The best results come from testing and adjusting based on how your audience behaves. Try a few of the recommended hours, watch what happens, and build your timing from there.
